Create, launch, and report on your TikTok Campaign Management. Plus, consolidate your social, display and email ads in one place to unlock better insights.

First, create a campaign name. Then, choose an ad group and click Add Ads. You’ll then have the option to select a video creative or upload an image file for your ad. Make sure your ad meets the recommended ad specs for TikTok.

Creating Viral Content: TikTok Campaign Management Strategies

Depending on your goals, you can choose to optimize for cost per action (CPA), conversions or lifetime value. CPA optimizes for actions like app installs, product sales or profile visits, while conversions optimize for things like purchase events and website conversions. You’ll also have the option to select a bid strategy. TikTok’s oCPM bid strategy automatically pacing your daily budget for the campaign and ad groups based on your conversion or revenue goals.

Next, you’ll have the option to add a custom audience. Custom audiences can be based on website or video views and lookalike audiences. You can also opt to exclude certain audiences if needed, such as those who have already purchased your product or service.

Authenticity and a lighthearted tone are key to achieving success on TikTok. Staying up to date with current trends, like new effects or editing styles, can also be a big driver of performance. And leveraging trending content and hashtags in your ad can be a great way to attract attention from your target audience.