Digital marketing is the term for a variety of online tools and tactics that are used to promote and grow businesses. This includes social media (which generates awareness), content marketing (which builds lists and converts), search engine optimization (which ranks websites in searches) and email marketing (which enables list growth and call to action creation). While many companies use some or all of these, few have a complete digital marketing wheel in place.
Is web design a high paying job?
This means that they focus on one or more of the tactics but fail to connect them in a way that drives traffic and results. Ideally, a well-constructed Digital marketing wheel has all the spokes in place to support and drive traffic to your main content offer.
The central piece of content in this model is the long-form “wheel” content that targets a broad, high-volume keyword. This content is supported by short-form “spoke” content that targets lower-volume, longer tail keywords that are thematically related to the broader topic. Internal links in these pieces point back to the long-form “wheel” content, passing authority to it and enabling it to rank more effectively on Google.
Another important consideration is to ensure that the new content you create has a clear goal in mind. The purpose of the hub-and-spoke approach is to achieve a marketing goal, and this should be stated clearly in your launch blog post, infographic, research report or other form. This will help you understand the performance of the content and determine if it is working towards your goals or not.
