Live Game Management Software

A Live Game prioritizes ongoing engagement with players over a period of time, as opposed to video games that have a definitive release date. These games typically employ various monetization strategies and are supported by regular updates and expansions to keep the player engaged with the title. Some examples of successful live games include Clash of Clans, Candy Crush, and 8-Ball Pool. source::

However, a slew of recent high-profile failures has raised doubts about the viability of the live game model in general. It’s been difficult for many developers to justify printing money on a long-term basis when the initial response to stylish, promising-looking trailers and announcement livestreams notably tanks once gamers realize they’re getting stung with recurring fees like loot boxes and subscriptions.

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Despite their controversy, developers aren’t ready to abandon the live game model entirely, with a number of companies continuing to invest in new titles and update existing releases. It’s just that the success of a live game depends on how well it can manage its ongoing costs, sustain an active player base and keep its community happy.

That’s where a live game management software can help. By providing a way for developers to track user activity, purchase history and more, a live game management platform can help keep a player engaged with a video game and increase its overall value. It can also reduce churn and allow developers to make better informed decisions on future game design, development, and marketing activities.

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