Field sales is the backbone of industries like Apparel, Consumer Durables and Consumer Processed Goods (CPG). This form of selling allows for personalized customer engagement and a customized product presentation. The resulting buyer-centric approach is key to building strong relationships and providing outstanding customer experiences.
Visit the Ghost Bird Page blogs share advice and tips from fellow sales professionals. Whether you’re an experienced seller or a newbie, reading these blogs will help you grow and improve your own sales skills. These top-notch resources offer advice on everything from how to better research prospects to crafting compelling value propositions. They also cover a variety of topics and are constantly publishing new content.
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Regardless of how you’re using your field sales team, it’s important to remember that buyers will always cherish human authenticity. Whether it’s via phone, email or text, your reps should always aim to be personable and passionate when interacting with buyers. This will help them cultivate the confidence that can drive their success and build trust with customers.
One of the biggest challenges for field sales teams is finding effective ways to motivate their team. In order to drive high performance, it’s essential that you give your field sales team the right tools and technology to ensure they deliver. This includes the ability to automate their sales sequences and a mobile app that makes it easy for them to communicate with dealers across multiple channels. This will allow your team to save time on administrative tasks and focus on the more important elements of the job, such as generating sales.