Comfort, Privacy & Mutual Respect: How Siren is actually Humanizing Internet Dating

The brief Version: Socially evolved Siren is transforming the dating app area having its comprehensive attitude, relatable concern throughout the day, and personalized confidentiality characteristics. On Siren, it is everything about linking great men and women through real dialogue — perhaps not addicting and mindless swiping. To this conclusion, they have developed a great and safe planet where you are able to be your genuine home and try to let enchanting chemistry with a match unfold in a far more natural way — exactly like it can happen in person.


The help of its smooth connects, fun functions, and hand-held formats, matchmaking apps have actually revolutionized just how people date. Even though it seems much less difficult than in the past to meet up a person special, the acts of swiping and taste or loathing folks centered on pictures has actually virtually generated matchmaking a game title — and produced a disconnect on the list of men and women playing it.

For those who need to mix the handiness of an internet dating app while the sense of hooking up with some body in actuality, absolutely Siren — a distinctive internet based system that gets rid of the “looking for individuals” model a great many other matchmaking applications have actually used.

Because of the concern of the Day matching system, Siren sets up the context for speaking about interesting subject areas (like container number items and philosophical concerns) and pairs people through those real and enjoyable conversations. In this manner, true characters tends to be uncovered obviously — exactly as they will directly.

For more on determination behind Siren, their special attributes, and the women-led staff behind the app, we spoke with Co-Founder and CEO Susie Lee.

A Pro-People attitude: Siren is made With everybody else in Mind

Siren had been founded by two women with a feminist viewpoint — Susie and her Co-Founder/COO/CMO Katrina Hess — just who both wished an internet dating application that was made up of shared respect, privacy, and comfort as leading priorities.

Having been through some terrible dating experiences via different internet dating programs, Susie and Katrina saw these people weren’t really built with women as well as their specific desires and needs in your mind. As well as the negative nature of swiping remaining and right on folks ended up being demeaning and didn’t help develop quality connections, particularly for women.

“I just felt this instant sensation that, as a female, I found myself objectified. The swipe-to-reject format don’t work for me personally,” Susie said. “we looked back on relationships I had prior to, and I never ever met folks through these types of practices.”

Even though they’d never built a dating software, Susie and Katrina knew they were able to generate one which was not just female-friendly, but fun and compassionate toward everybody else.

They got their time exploring the technology space and receiving feedback from pals and professionals before and during development. Plus they ignored people who said guys would not make use of a dating application that has been concentrated on ladies and provided them advanced level confidentiality options.

Siren was released in 2014, and soon it was not just Susie’s and Katrina’s friends who have been making use of Siren. It had been buddies of friends and complete strangers — such as guys — have been with the application and showing appreciation because of it. Term spread and Siren might a leading, inclusive matchmaking software ever since.

And although Siren is actually pro-women, there’s not an anti-men ambiance to it after all. It is proof that a matchmaking application created by ladies for women can successfully work with them as well as for guys.

Secured & Welcoming Atmosphere units a Positive Tone for all the Community

The individuals at Siren will always be really safety of the members, and, while the designers, they realized they might set a positive tone for the whole society by placing security precautions positioned and creating a welcoming environment.

While on other dating apps individuals might encounter harassment or catfishing, that’s not ever been the truth for the people on Siren, in addition to step for the Siren group ‘s the reason for this.

“Since we founded, we have now had zero research of bothering communications,” Susie mentioned. “Authenticity and individuals being able to feel discover actual people on the other side is totally crucial that you us. We were really mindful about expanding the city with a certain type reputation.”

Susie added that she along with her staff think individuals are fundamentally great and that if they’re offered a safe, friendly environment, they’re going to be compassionate and sincere with one another.

“we could offer you these icebreakers and they methods to be more vulnerable and more actual, and that is exactly how people can connect,” she said.

Siren’s Mantra: “Make visitors much less unusual to Each Other”

because of the social media we make use of, like Twitter, the bond is built-in with all the folks we stick to and which stick to united states, therefore interacting is easy. Siren’s conversation-style program replicates that for online dating sites, helping you initiate those communications without the awkwardness.

“when you are working with an overall total complete stranger inside online dating sites area, there are many reservation about much you trust this person, especially because some sites are actually complex as well as have most fake users,” Susie mentioned. “My personal motto that i tell my personal team, and’ve really embodied this, is always to assist ‘make complete strangers much less peculiar to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their unique coordinating function, high-quality security measures, and unique occasions, Siren gives singles an one-of-a-kind, secure, and well-rounded online dating knowledge from start to finish.

Become familiar with Matches in a distinctive Way With Siren’s Question associated with Day

While Siren does offer the traditional features of online dating (including texting and blocking abilities), their particular concern during the day will be the function that makes them stand out from other internet dating apps by far the most.

With enjoyable concerns like “in the event that you could have access to a billboard, what might you need it to say?” you’re able to be your self and move on to understand somebody on a more real amount. You may also research suits considering their solutions to those concerns and by the favored requirements like get older, sex, and place.

And with this degree of interaction, that you do not want to fill traits like your income or looks to sound more desirable to other individuals.

Several picture Settings Helps Eliminate Superficiality

Siren actually provides a distinctive method to images. You have the choice to keep your pictures blurred and simply visible to your own connections, you can also keep your photographs visually noticeable to everyone else.

“making it comfortable and not harmful to visitors to manage to browse their particular pro and exclusive physical lives, we allow every person to control their unique photo presence,” Susie stated.

Unlike the average online dating app, members are unable to send one another images, that was intentional whenever Susie and Katrina developed the software. She said this motivates people to provide one another their phone numbers and go the connection offline — and shields individuals from receiving undesirable photos.

And no issue which picture choice you choose, the best thing is Siren’s concern throughout the day — and users’ responses — enables you to get in touch with individuals on a much deeper degree than seems.

Properly connect to other people Thanks to Siren’s confidentiality Controls

Another large component of Siren is protection, especially in regards to stopping scammers. Everyone else whom subscribes must put in their phone number and enter the activation rule they receive via text, which makes sure folks aren’t creating numerous accounts.

Members also can block and report to the Siren staff other members who will be behaving inappropriately or abusing the software’s conditions and terms.

Discounted occasions Get You Offline & present unique Date Ideas

Besides creating an appropriate and secure on line spot for individuals to end up being which they really are and giving them a unique method to start talks, Siren can also be using alternative by hosting offsite occasions. Susie said these can be a great replacement for the usual coffee go out, that could typically find yourself sensation like a company meeting or job interview.

“i believe fulfilling this way provides a much more significant link. We are combining up with local companies and businesses giving all of our users rewards and discounts to places like galleries, lectures, and movie festivals,” she stated.

Also individuals who have currently located somebody on Siren stay for occasions simply because they’ve be an integral part of that society now and will locate fairly easily brand new big date some ideas. While these events are presently only becoming presented in Seattle, Siren has intentions to broaden to many other towns and cities quickly.

A Diverse individual Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive character), the Siren team is comprised of CTO David Golightly along with expert advisers including Lisa rock (Co-Founder of siteHer) and Gayle Karen teenage (CTCO at Wikimedia).

While they all handle essential areas of the business (from advertising and marketing to customer care to graphics design to development), they even put consumers initially no matter the duty in front of you.

With a software created by two women of tone — extremely rare when you look at the technology industry — Susie and Katrina wanted to attract a person base that is just as varied while the business is actually.

Siren’s individual base isn’t just like your common internet dating app market — which tends to mostly end up being heterosexual guys, more youthful singles, and individuals seeking hookups. The sex ratio on Siren leans somewhat a lot more female (55% to 45per cent), and a lot of people tend to be over 30 and seeking for a meaningful date or relationship.

“We’re gearing older, and I believe this has been excellent for us,” Susie said.

What Siren in addition really does effectively is include all sorts of individuals, specifically those in LGBTQ neighborhood. A part of Siren that has been especially important for the group is a “non-binary” gender choice for men and women whenever they complete their particular profile.

Susie and her group realize that sex and sex aren’t set-in material for some people, although terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they can be also limiting.

“We would like to support you in finding the individual you’re looking for, but you do not need to declare or place your self in a package,” Susie stated. “That sex fluidity is essential for people to accept.”

Last Thoughts

Whether we’re writing about their own innovation, introduction, or realness, Siren is taking the internet dating app area to a higher level out of every position.

Even though they’ll increase the amount of useful features and expand the reach regarding events in the future, the long-term focus will still be constructing honest connections and their people and taking a stand to those which make an effort to ruin the experience for everyone.

“should you want to be an asshole, there are numerous locations to get it done, but try not to exercise right here,” Susie said. “once we scale, we wish to preserve this idea that reputation and rely on matter, and it’s our very own loyal objective to be hired for our area day-after-day. Our company is right here trying to offer men and women a fighting possiblity to relieve loneliness and discover a proper bodily hookup.”